WiFi Analytics Archives

Purple WiFi supercharges intelligent space proposition by acquiring indoor navigation specialist

Press releases, Purple news, Purple WiFiby Jessica Thomas05/11/2019Leave a Comment

Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating...

Atea join the Purple partner network

Partner news, Press releases, Purple newsby Adrian Mcdonald04/07/2019Leave a Comment

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000...

What is WiFi Analytics, and why is it important for your business?

Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20192 Comments

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...

Parque Arauco improve the in-store experience with WiFi analytics

Large venues, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas25/03/2019Leave a Comment

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across...

Farmacorp sign WiFi analytics and engagement renewal with Purple

Partner news, Press releases, Retail, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s...

Knock knock, who’s there?

Purple WiFi, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is...

Closing the gap between your online and offline customer data

Business, Retail, WiFi Technologyby Jessica Thomas14/09/2018Leave a Comment

Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have...

Opin Kerfi join Purple’s global partner network

Partner news, Press releases, Purple news, WiFi Technologyby Jessica Thomas22/06/2018Leave a Comment

Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces....

Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm

Retail, Whitepaper, WiFi Technologyby Jessica Thomas22/04/2018Leave a Comment

E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In...

Register your 1:1 with Purple at Cisco Live Barcelona 2018

Partner news, Purple newsby Jessica Thomas26/01/2018Leave a Comment

2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more...