Blogs

Tag: WiFi Analytics

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ECommerce level insights for Physical Spaces

Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.

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Armature Works enhances its guest WiFi experience with Purple

Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works. 

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Reducing Telco Churn with WiFi Analytics and Engagements Offerings

Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.

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The importance of collecting real-time passenger feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

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Purple welcomes Palm Beach International Airport as a new business partner

The long-term relationship goals are to capture traveler feedback, collect insights on reasons for travel, and understand traveler preferences and requirements.

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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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Digital transformation in retail: From omnichannel to unified commerce

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

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6 ways businesses can benefit from indoor location services
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6 Ways Businesses Can Benefit from Indoor Location Services

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

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Purple introduces customer Revenue Share Program

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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Purple supercharges intelligent spaces offering by acquiring indoor navigation solution

Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining…

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