September 23, 2021 Proximity marketing: Strategies and how they work What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right… Read More
November 05, 2019 Purple WiFi supercharges intelligent space proposition by acquiring indoor navigation specialist Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team. Purple offers… Read More
July 04, 2019 Atea join the Purple partner network Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a full range of hardware and… Read More
May 22, 2019 What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels, cafes and numerous other store types. WiFi analytics collects customer data in two different ways. Authorized data The first method of collecting data is through… Read More
March 25, 2019 Parque Arauco improve the in-store experience with WiFi analytics Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash screens and social login, whilst… Read More
March 15, 2019 Knock knock, who’s there? John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend on-site, their demographics, whether they… Read More
March 15, 2019 Farmacorp sign WiFi analytics and engagement renewal with Purple Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access… Read More
September 13, 2018 Closing the gap between your online and offline customer data Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge… Read More
June 21, 2018 Opin Kerfi join Purple’s global partner network Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The business is also a HPC… Read More
April 21, 2018 Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer insights. Offline insights are similar… Read More
January 26, 2018 Register your 1:1 with Purple at Cisco Live Barcelona 2018 2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more businesses are realising the potential data insights have in understanding how to engage consumers and increase covers, spend, dwell time and overall experience. As consumer… Read More
January 10, 2018 Purple’s WiFi and analytics solution – McDonald’s is lovin’ it Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions… Read More
January 10, 2018 What’s an AP, and why should businesses invest? You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to a particular location. Let’s imagine… Read More
November 09, 2017 How our retail marketing campaign tool knew there was something #UnderTheBed Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf store may have bought themselves… Read More
September 18, 2017 WiFi and analytics is now on the menu at Aubaine restaurants Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand to learn more about their clientele by capturing detailed analytics from the network. With eight restaurants situated across London – including two cafes and bakeries – Aubaine has… Read More
June 13, 2017 Newly Certified Partner to promote Purple at leading U.S. conference Von Technologies, a newly Certified Purple Partner, is set to attend the largest U.S. conference for female business owners to discuss business trends, innovative technology disruptors and WiFi analytics at an interactive workshop. The Chicago based IT company focuses on technology deployments, network infrastructure, and managed intelligent wireless networks and is owned by Michelle Vondrasek,… Read More
