What is WiFi Analytics, and why is it important for your business? Purple, Technology, WiFi Analytics, WiFi Technologyby Curtis Standley22/05/20191 Comment on What is WiFi Analytics, and why is it important for your business? Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels,...
Parque Arauco improve the in-store experience with WiFi analytics Large venues, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas25/03/2019Leave a Comment Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across...
Farmacorp sign WiFi analytics and engagement renewal with Purple Partner news, Press releases, Retail, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s...
Knock knock, who’s there? Purple WiFi, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is...
Closing the gap between your online and offline customer data Business, Retail, WiFi Technologyby Jessica Thomas14/09/2018Leave a Comment Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have...
Opin Kerfi join Purple’s global partner network Partner news, Press releases, Purple news, WiFi Technologyby Jessica Thomas22/06/2018Leave a Comment Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces....
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm Retail, Whitepaper, WiFi Technologyby Jessica Thomas22/04/2018Leave a Comment E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In...
Register your 1:1 with Purple at Cisco Live Barcelona 2018 Partner news, Purple news, Uncategorizedby Jessica Thomas26/01/2018Leave a Comment 2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more...
Purple’s WiFi and analytics solution – McDonald’s is lovin’ it Business, Hospitality, Press releases, Purple WiFiby Jessica Thomas10/01/2018Leave a Comment Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco...
What’s an AP, and why should businesses invest? Business, Purple WiFi, Technologyby Jessica Thomas10/01/2018Leave a Comment You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP,...