Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline…
Opin Kerfi join Purple’s global partner network
Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to…
Register your 1:1 with Purple at Cisco Live Barcelona 2018
2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network.…
What’s an AP, and why should businesses invest?
You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a…
Purple’s WiFi and analytics solution – McDonald’s is lovin’ it
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract…
How our retail marketing campaign tool knew there was something #UnderTheBed
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be…
WiFi and analytics is now on the menu at Aubaine restaurants
Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand…
Newly Certified Partner to promote Purple at leading U.S. conference
Von Technologies, a newly Certified Purple Partner, is set to attend the largest U.S. conference for female business owners to discuss business trends, innovative technology disruptors and…
Why shopping malls should be at the front of the queue for WiFi analytics
Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital advertisements, to…
Deep Ellum in Dallas gets smart with full WiFi and analytics offering from Purple and GDT
Deep Ellum, the downtown Dallas area steeped in rich arts, culture and musical history is now a connected hub for visitors and residents alike thanks to a…
