Blogs

Tag: WiFi Analytics

why airports need guest wifi
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Why Airports Need Guest WiFi

Not only can Guest WiFi enhance customer satisfaction, it's expected. If your airport doesn't offer WiFi services yet, then click here to see how it can help your bottom-line.

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ecommerce for physical spaces header
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ECommerce level insights for Physical Spaces

Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.

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blog header large armature works
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Armature Works enhances its guest WiFi experience with Purple

Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works. 

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blog header large telco reduce churn
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Reducing Telco Churn with WiFi Analytics and Engagements Offerings

Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.

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real time passenger feedback for airports
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The importance of collecting real-time passenger feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

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purple & palm beach international airport announcement header
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Purple welcomes Palm Beach International Airport as a new business partner

The long-term relationship goals are to capture traveler feedback, collect insights on reasons for travel, and understand traveler preferences and requirements.

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what does successful promotional marketing look like? header image|what is promotional marketing? blog header|visits by venue report on desktop|mobile surveys|sms marketing on mobile|shopping mall email sales 1|survey|splash page|retail offers coupon|retail offers coupon 1|retail offers coupon 2
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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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Digital transformation in retail: From omnichannel to unified commerce

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

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6 ways businesses can benefit from indoor location services
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6 Ways Businesses Can Benefit from Indoor Location Services

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

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indoor location services - indoor location technologies - indoor location based services|what are indoor location services header|what are indoor location services header
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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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5 benefits of wifi sponsorship header
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5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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purple wifi advertising||mobile marketing offline|targeted marketing with video|digital advertising online
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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

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Purple introduces customer Revenue Share Program

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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