Category: Partner news

PTC join Purple’s global partner network

Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces.

Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying data management, data access and improving network performance for their customers.

PTC work with a number of high profile partners including, Netapp, Dell EMC, Cisco and VMware, and through partnering with Purple they hope to demonstrate how customers can monetize their WiFi infrastructure investment through the implementation of WiFi analytics and marketing.

Mr. SS Lim, Founder of PTC, said: “Everything is data driven. If you can harness data and utilize this data in a way that is beneficial to your customers, you will positively impact business outcome.”

Saurabh Madan, Enterprise Sales Manager at Purple said: “We are thrilled to have PTC join our partner ecosystem. PTC have a strong presence across Southeast Asia, in particular, Singapore, Malaysia, Hong Kong and Indonesia. This gives Purple a well-established partner to work with and provide us with strong region-wide coverage.”

To demonstrate to customers how they can monetize their WiFi infrastructure, PTC will be creating a ‘Purple Lab’ at their Singapore offices. Through installing a number of Meraki access points in their building with Purple’s cloud-based WiFi analytics solution enabled on top, any prospects interested in learning about the solution will be able to try it first hand by simply connecting to the WiFi. Prospects will experience custom splash pages, social login, and real-time email and SMS marketing features.

Mr. Madan continued: “We’ll be supporting PTC and the team with their Purple Lab setup in the next few weeks, and in the following weeks we will be looking to invite potential customers to their offices to experience the technology with live demonstrations.”

Gavin Wheeldon, CEO of Purple commented: “It’s a really innovative idea that will enable customers to ‘try before they buy’. We’re excited about our partnership with PTC and it will give us the platform we need to expand our operations across Southeast Asia.”

6th March 2018

Purple and Local Measure unveil new engagement connector at Cisco Live ANZ

Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement.

The two global tech companies have been collaborating within the Cisco and Cisco Meraki partner community to introduce their real-time integration in the Melbourne Exhibition and Convention Centre this week.

“We’re excited to be working with Local Measure to further amplify how businesses identify and engage their customers in both their online and offline spaces,” said Madelaine Coates, Regional Manager in APAC at Purple.

“Purple help businesses identify their previously unknown customers, understand their interests and behaviors, and develop personalized campaigns to elevate customer experience and return rates. Purple achieves this by using Cisco or Meraki to overlay in-store WiFi with analytics software and intelligent LogicFlow marketing tool to drive engagement in real-time,” said Coates.

What the new Connector will do is integrate this data with Local Measure’s engagement platform used to manage the online social conversations and influencers in their locations, and complete unique customer profiles with rule-based notifications for staff around customer activity on-site.

“Local Measure provides a lens to learn more about your on-site customers. Brands can engage with their customers’ public posts on social media and with customers who have connected to WiFi to drive personalization and unique customer experiences at scale,” said Jonathan Barouch, CEO at Local Measure.

“Through the connector with Purple, clients can have access to rich venue data and high-level reporting to complement Local Measure’s customer insights. It’s a powerful combination that we are very excited about,” said Barouch.

Coates further commented on the impact the combined set of insights, stating, “Businesses don’t realise they have one chance to capture 75% of their customers’ details or they won’t be seen again. Identifying who your customers are walking in your store is the first step to understanding your customer demographics, social interests and how they behave within your physical space.

“We’ve found that just by having WiFi and users logging in, it can increase return visits by 7% compared to visitors who don’t log into WiFi. This is because the personalized communication of timely, automated messages that are personalized to the specific customer segments. What you as a business can do then with Local Measure is complete the picture. Businesses can follow social media campaign reactions, monitor individual preferences, and notify staff on customer activity,” said Coates.

Purple overlays Cisco or Meraki to collect, gather and action the WiFi analytics and location data, while Local Measure operates on real-time integration into Cisco Spark and Cisco Vision digital signage for user generated content.

“The team are looking forward to the next level of creative engagement that businesses across all industries can achieve with the Purple Platform and Local Measure’s customer insight tools,” said Coates.

For further information about the Purple Platform and Local Measure Connector, visit Madelaine, Franck, and Zak from Purple at booth E29 between 6 – 9 of March.

26th February 2018

Purple welcomes Shopronics on board its global partner network

Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces.

Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’ physical spaces. Through collecting data from 2D/3D sensors and smart cameras, Shopronics use sophisticated proprietary algorithms to generate insights. These insights equip clients with the information they need to make critical business decisions through custom reports, consulting services and real-time dashboards.

Saurabh Madan, Enterprise Sales Manager at Purple said: “We are delighted to have Shopronics come on-board as a Purple reseller. The team’s technical experience and their market focus is exactly what we look for in a partner”.

Founded just last year, Shopronics have had some significant successes and are already working with a number of high profile clients including Unilever and Nestle, to whom they are providing category assessment and store transition solutions.

Commenting on the Purple solution, Fahd Mukaddam and Ahmed Rafiq, Co-founders and Directors of Shopronics Pvt. Ltd said: “Purple’s WiFi analytics enables our clients in the growing retail, hospitality and restaurant industries to better understand and engage with their customers through guest WiFi.

“We are always looking for new and innovative ways to help us on our mission to redefining retail analytics. Through using 2D/3D sensors, Raspberry Pi computers, smart cameras and now Purple, we have been able to develop a quality integrated solution for our clients.”

Shopronics’ easy-to-read dashboards and reporting enables clients to quickly and easily leverage the data and perform big data analytics to optimise their locations and better understand customer behaviour.

Purple CEO, Gavin Wheeldon said: “The use of multiple methods of data capture is a great concept that I think will appeal to a lot of businesses. Shopronics have achieved a lot in their short one year history and I look forward to seeing what else the business achieve moving forward.”

26th January 2018

Purple welcomes NLT Networks on board its global partner network

Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces.

NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they have an impressive customer base including Equifax, Deutsche Bank and Zurich. NLT Networks, founded in 2010, have been developing and selling WiFi solutions for over six years. The Chilean based company pride themselves on their creative and innovative approach to delivering solutions that enhance the day-to-day operations of a business.

NLT Networks are already working on a large project involving the integration of Purple with IBM Watson Analytics, the smart data discovery and advanced analytics platform, for a large supermarket chain in Santiago, Chile.

The integrated solution utilizes multiple methods of data capture, including data retrieved through guest WiFi and POS. This will allow the supermarket chain to distinguish who their customers truly are so they can begin to develop a unique loyalty programme. The data will also allow the customer to distribute targeted campaigns to improve engagement, drive footfall, and deliver ROI.

Commenting on the partnership with Purple, Lorenzo Espinoza, CEO and Co-founder of NLT Networks said: “Across our region, WiFi is typically only used for internal operations, and the cost associated with setting up the infrastructure to provide guest WiFi tends to outweigh the potential return. With Purple, we’re tackling this issue head-on to create a cost-effective solution that focuses on the customer data that can be collected through guest WiFi, and how this data can be used to directly impact ROI.

“With the Purple product, we have been able to provide a solution that allows businesses to connect and engage with their customers. Let’s be honest, people in a restaurant, store, or shopping centre pay more attention to their phones and smart devices than they do physical signs or customer announcements; this engagement allows businesses to communicate more effectively with their customers, enhancing the customer experience. What’s more, we have been able to use this data to help businesses understand how customers are moving around their venues.”

Espinoza continues: “Purple provides a great set of features for reporting and analytics which is something we really love. The product has been a crucial part for us in developing a solution that delivers in-depth customer insights”.

Using Purple, NLT Networks have built a powerful cloud-based solution that integrates, guest WiFi, proximity marketing, location analytics and wayfinding. Their solution, compatible with iOS and Android, allows businesses to understand how customers interact and move around their venues, and with the use of geofences, can send push notifications so businesses can connect and engage with customers instantly.

CEO of Purple, Gavin Wheeldon, commented: “I think the focus NLT Networks are placing on the customer data that can be collected through guest WiFi and how this can impact ROI will be a huge selling point in the region and we are excited to see what the business can achieve moving forward”.

26th January 2018

Register your 1:1 with Purple at Cisco Live Barcelona 2018

2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more businesses are realising the potential data insights have in understanding how to engage consumers and increase covers, spend, dwell time and overall experience. As consumer expectations continue to evolve, 2018 will be the year for businesses to adapt in real-time to customers as they engage with brands.

At Cisco Live Europe in Barcelona (January 29th to February 2nd), Purple will be speaking with our valued partners (and making new ones!) about how the Purple platform opens up new revenue streams, helps build annual recurring revenue and increases customer retention rates.

Book your time with Purple

Kerry and Enrique are also both available for partner meetings across the conference from Monday 29th January to Thursday 2nd February. For individual meeting times, their contact details are as follows:

Kerry Wright, Alliances Director
kerry.wright@purplewifi.com (available on Spark)

Enrique Anton, Partner Success Manager
enrique.anton@purplewifi.com (available on Spark)

Ecosystem Exchanges

The Ecosystem Exchange is a chance to spark new partner-to-partner business connections with Cisco. Find it on your agenda on Wednesday at 4:30pm, and schedule your 30-minute 1:1 meeting with Purple to discuss new and innovative ways of go-to-market strategies that unlock new budgets, bigger deals and higher margins.

6th December 2017

Purple announce re-launch of their global Partner Insights Program

Purple, the intelligent spaces company, has the privilege of partnering with incredible companies across the globe. More than ever before, businesses want to know exactly who their customers are to deliver an engaging, interactive and personalised experience, and this includes marketing departments, data consultancies and agencies on behalf of their clients as well.

Partnerships have played a core part in achieving Purple’s constantly growing global network of companies seeking to discover the true depths of their data. To reflect the evolution and increasingly centric role data has in business strategy, Purple have re-launched the Partner Insights Program.

We sat down with Kerry Wright, Director of Alliances at Purple to talk about how the team will further bolster Purple’s performance, ambition and culture of infinite possibility and optimism with the new Purple Partner Insights Program.

Why has Purple relaunched the Partner Insights Program?

There is a clear opportunity to change the market and deliver unprecedented growth for Purple. When we launched the new program on November 1, the goal was to reflect the commitment and passion our Partners invest in Purple after identifying Partners were not truly rewarded in line with the intrinsic value they were delivering.

How is the new program different?

The new program seeks to reward Partners re-imagining the impact of data analytics for their customers. There is a rigorous focus upon driving growth, accelerating activation and demand generation to deliver pace, scale and greater confidence to Purple and our Partners as the leader in intelligent spaces. We’ve also brought on some truly passionate Partner Sales Managers (PSMs) across our global officers to take our newly formed ecosystem to another level. The program is completely refreshed, re-purposed and re-motivated for our Partner community, with results over the past month proving we are offering a richer diversity of solutions to our customers and differentiating Purple further from any potential competitor.

What was happening in the Partner landscape that needed to change?

As a pioneer of WiFi and location analytics technology our product offering was a perfect fit for IT and service providers – our traditional Partner profile. However, as Purple has grown exponentially over the last five years so too has our vision for how our platform can help businesses, and their external associates, analyse insights to better understand and engage consumers. Our platform has pushed the boundaries and mindsets of companies of what is possible with data. There was a clear distinction between Partners who were championing our product and vision to companies that require more training and support. What we have done with the new program is create a multi-level approach to achieve an exemplary Purple Partner status, and opened the door to a new pool of Partners working in marketing, communications and data focused agencies.

How will marketing and data agencies external to a company add value with Purple?

Purple’s proposition has evolved to capture the imagination of even the largest of customers. By introducing our Referral Partner tier to the program, we are opening our platform’s capabilities to like-minded visionaries who are using data to tell the story of their clients’ consumers and build stronger business relationships. The platform presents another level of depth and differentiation of their own to their service.

Can you give us a brief outline of what the levels of Becoming a Purple Partner look like?

Yes, of course. As previously mentioned, marketing and data agencies will make up our new Referral Partner network and collect a 10% referrers fee. Our traditional Partners involved with installing technical infrastructure and providing a level of technical support to their customers will make up our mid-band Approved Partners. When a company demonstrates they have gone above and beyond training their business development teams they achieve a Preferred Purple Partner status. These are the companies which completely embrace Purple’s ethos and put our vision into the heart of sales conversions to accelerate sales velocity.

What are the benefits in partnering with Purple?

The program’s new structure means our team is better equipped to empower and motivate our Partners to gain new, recurring revenue streams and differentiate in their competitive markets. Purple’s cloud-based software has been designed to integrate with most vendors, from small to enterprise, and boasts powerful API’s for systems integration that meets legal requirements, including GDPR. Each company also has a dedicated PSM and access to marketing and sales collateral.

How do interested companies get in touch?

The quickest and easiest way to get in touch is to register interest on our website. As we have five offices (and counting!) across four continents, you will be speaking directly with one of our passionate PSMs in your company’s region within 24 hours and on your way to becoming a Purple Partner.