Blogs

Category: Uncategorized

Posted on | Updated on

Soft Play Case Study: Snakes & Ladders

“Since installing Purple WiFi, the feedback from customers has been very positive as they can surf the net, catch up on emails or simply update their social networking pages while their kids play, and the social media element means we can keep everyone updated on what is happening at each…

Read more
Posted on | Updated on

Big brewery brands begin to sponsor pub WiFi hotspots

Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is…

Read more
Posted on | Updated on

Mobile is not optional for retailers

At the recent Mobile Retail Summit in London some 300 attendees from a diverse range of retailers (including major supermarkets, department stores and multi-outlet retailers), suppliers and technology innovators came together to discuss the rapidly changing retail sector, as it tries to respond to evolving consumer behaviour, particularly around the…

Read more
Posted on | Updated on

Mancini out, stadium wide WiFi in

As Roberto Mancini departs Manchester City FC, there is a new arrival in the shape of stadium wide WiFi for its supporters. Following close on the heels of the announcement by Liverpool FC, Manchester City FC is rolling out high-density WiFi at its Etihad stadium, allowing fans to use their…

Read more
Posted on | Updated on

Meraki launches presence analytics API

As a Meraki Technology Partner we were very excited when we got hold of the presence API several weeks ago. This is something we have been doing with our AirTight Networks integration for a while now so the capability within Meraki came as a very welcome piece of the puzzle. On…

Read more
Posted on | Updated on

Press release: Purple WiFi strikes distribution deal with Purdicom

Purple WiFi has reached a significant milestone in the company’s channel sales strategy by signing a deal with technology and networking distributor, Purdicom.  The agreement will see Purple WiFi solutions being sold by Purdicom to new resellers and its existing 600 in the UK and across the Middle East &…

Read more
Posted on | Updated on

Press release: So Purple Group sells broadband division

Technology innovation business, So Purple, has sold its broadband division to Coms PLC.  The deal generates additional funding for the strategic growth of the company’s Purple WiFi offering, while freeing up time and resource to fully capitalise on the market opportunity that social WiFi presents. So Purple was established in…

Read more
Posted on | Updated on

Being social about your business

Blog post by Euan Semple, author of ‘Organizations don’t tweet, people do’ Online conversations If you run a small business or a cafe or a bar you already talk to your customers face to face and probably know your regulars and a little bit about them. They enjoy the relationship and…

Read more
Posted on | Updated on

Book Review: The Retail Revival

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism.  I read the retail futurist’s book soon after it was released in…

Read more
Posted on | Updated on

Social becomes Mocial – the latest social media buzzword

A guest blog by Ben Hayes, Managing Director of BORN SOCIAL. Mocial is the latest buzzword to come to the fore, recognising the increasing extent to which social media is accessed through mobile devices. Logging into Facebook through your iPhone, using Twitter on your Blackberry… your audience are now spending…

Read more
Posted on | Updated on

Government moves to block porn at public wifi hotspots

David Cameron will shortly announce a government backed code of conduct to block pornography in public wifi hotspots, located in premises where children may be present. The Prime Minister said old the Telegraph that he wanted “good, clean WiFi’ in public spaces which would give parents confidence that their children…

Read more
Posted on | Updated on

What is the Value of a Facebook Fan or Like

One of the reasons our social wifi system has been a runaway success is that people understand the value of social media, or do they? It is safe to say that most people know that there is a value in Facebook Likes and Followers on Twitter or LinkedIn, but what is the real value…

Read more
Posted on | Updated on

76% of major retailers don’t offer free in-store WiFi

According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28…

Read more
Posted on | Updated on

Concurrent users vs. clutter-free airspace – The curious balance

When looking at wireless access points, I would always find myself curious about one thing: How many concurrent users can use this thing at the same time, before it falls over? It’s a question for which the answer isn’t plastered on the side of the box. More often than not,…

Read more
Posted on | Updated on

Customer analytics proven to boost business

RIS News has found some interesting trending facts about how businesses can benefit from customer analytics. The power of social media has enabled new brands to be discovered, with 50% of customers having tried a new brand because of recommendations through social sites! The amount of people who own a…

Read more
© 2024 Purple. All Rights Reserved.