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Press release: Purple WiFi provided to Mahdlo Youth Zone

Purple WiFi has installed its WiFi solution at the new Mahdlo Youth Zone in Oldham.  This allows the zone to not only deliver a safe and secure internet connection to the young people using the centre, but also allows Mahdlo to promote relevant events and news to members. Purple WiFi allows…

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Press release: Greens and Earle restaurants go Purple

TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to…

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In Store WiFi : Turning Browsers Into Buyers

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to…

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Leveraging Data and Enhancing Personalisation Webinar

Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data…

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Consumer attitudes & behaviour towards brands using social media

I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently…

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Australia fighting for free WiFi to increase tourism

The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access. They are not lobbying to cut costs for tourists though, their main aim is to encourage tourist to share their stories and photos with friends on…

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Free city wide WiFi

The trend for whole cities to be covered by free WiFi continues, under the UK government’s ambitious plan to create 10 ‘super connected cities’. Manchester City Council recently announced details of their plans to cover 130 public places and transport by spring 2015. £440,000 of £10.74m from the Urban Broadband…

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Repeat after me - Repeaters vs Access Points
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Repeat after me – Repeaters vs Access Points

For most technically-minded individuals, a trip to a local computer shop is a fairly routine exercise. For others, it may be a less frequent but still necessary journey to pick up those various technical devices we have come to depend on. Personally, I always drop by the networking section of my local…

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Turn your home into a public WiFi hotspot

This week, US based Comcast announced a neighbourhood hotspot innovative, which sees Xfinity customers adding an extra SSID to their home WiFi. As well as their own private home signal, customers routers will now broadcast “xfinitywifi” which will allow friends, visitors and potentially passers-by, the opportunity to get online for free.…

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Hotspot 2.0 in iOS 7
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Hotspot 2.0 in iOS 7

The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi  Hotspots the difference will be stark…

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D11: Mary Meeker and the “State of the Internet” Report

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Since its debut in 2003, The Wall Street Journal’s D: All Things Digital conference has been breaking news and highlighting innovation by providing straight-up, unvarnished conversations with the most influential figures in media and technology. D creators and…

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Internet Watch Foundation – The importance of reporting online child sexual abuse content

Susie Hargreaves, CEO of the Internet Watch Foundation, blogs on how and why to report online child sexual abuse content. There has been significant debate in the media and parliament recently about how to fight online child sexual abuse images. From what tactics have been used to what more could…

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The price of WiFi in UK airports

How much will it set you back if you want to get online before you get on-board in the UK? New research from Airport Parking and Hotels (APH) has shown the high price of  WiFi in UK airports. The research surveyed the UK’s largest 25 airports. 15 of those surveyed…

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Pets become WiFi Hotspots

Thai mobile telecoms company, Dtac has turned pets into moving WiFi hotspots to promote its new moving WiFi service. The pets were attached with a small router on their collars and set out onto the streets, for those nearby to log on. Dtac faced the challenge of creating an innovative…

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Google brings wifi access to sub-Saharan Africa

Google plans to bring high speed WiFi access to over a billion people living in remote areas in Africa, using high altitude balloons which transmit signals across hundreds of miles. Google is currently running a high speed fibre network in remote areas of the US, including Utah, Missouri and Texas.…

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